Never Stop Learning!
Empowering Minds, Always
StudyCare is a dynamic online learning platform opens doors for the students in Bangladesh, catering to classes 6 to 12 and offering specialized university admission test preparation. We know that in this modern period, online platform is a common place to shop or learn. As a result, it is quite difficult to survive in this competition.
So that, we had to add some positive vibes, extra values, show energetic, trustworthy and stable feelings with a dynamic branding language for the students and their guardiancies
Mood Boards
I selected various images for the mood boards which are related to an educational platform. In mood boards, portraits, landscapes and square images are selected to showing StudyCare's missions and visions.
Concept Development
There are lots of Educational Logos are made with some common elements like Graduation cap, Pen or Pencil, Books, Bulb, Globe or World Map, Key, Tree, Puzzle Piece and Students Silhouettes.
Our clients gave us a brief where he wanted to make the logo with two letters from the sentence case. One is S from the word Study, and another is C from the word Care. These help us to make two different concepts.
Which Concept is Selected for the StudyCare?
We suggested client to select the 2nd one which is unique and minimal. But this logo shows a strong feel in mind. We used a Robin Redbreast Bird which can add some positive vibes, extra values, show energetic, trustworthy and stable feelings to the students.
Using a robin redbreast bird as the icon for this logo can be a great decision, given the qualities and symbolism associated with this bird. Robins are often seen as positive symbols, and they carry various connotations that align with the values that want to portray:
Positive Vibes: Robins are often associated with happiness, joy, and the arrival of spring, bringing a sense of positivity and optimism.
Extra Values: The presence of a robin in this logo can convey a sense of uniqueness, as robins are distinct and recognizable birds.
Energetic: Robins are known for their energetic behavior, especially when they hope around and search for food, which can resonate with an active and lively approach.
Trustworthy: The robin redbreast is a familiar and friendly bird, and its appearance in the logo can evoke feelings of trustworthiness and reliability.
Stable Feelings: Robins are often associated with home and warmth, which can evoke a sense of stability and comfort.
Color Selection
We selected four colors for the StudyCare. They are Purple, Orange, Black and White. Main colors are purple and orange which represent this brand. When black is common, we don't use fully black color.
Why Purple?
To this day, we think of purple as the color of royalty and luxury. Consequently, it brings up a feeling of trust and reliability. Purple's rarity also gives it an air of mystery.
It's associated with creativity.
It's associated with creativity.
Why Orange?
Orange is the sign of energy and growth of youths. Many brands use orange to convey a message of positivity. A bright future also can be mentioned with this color. Youth are the best resources for the future who innovates something new.
Font Selection
Font selection process is the important part to increase brand value and more readable to the audiences. Since there are lots of students will be connected in different ages, so we had to work on font style which is acceptable to all of the students and audiences. After research, we find out three fonts which are Moderna, Montserrat and Hind Siliguri. These fonts are easy to read and match with the logo, visions and so on.
Mockup and Applications
Now it's time to show how this logo can be applied on various mockup and feel the realistic scenario. For this, we divided the mockup part into some different sectors.
We show only Icon on various mockup then we work on stationary build up and at the end of Mockup part we will use this logo on clothes.
Applications of Icon
Icon is the most important part for the studyCare. Because it is an online educational platform, and it has to focus on digital uses.
Marketing Stationaries
Marketing stationery enhances StudyCare's brand identity, credibility, and recognition. With consistent branding across various materials, it leaves a positive and lasting impression on the audience. Personalized notes strengthen relationships, while collateral extends reach. Branded business cards facilitate networking, and online integration boosts digital presence. In mail campaigns, branded envelopes increase engagement. Altogether, marketing stationery drives StudyCare's growth and reputation in the competitive education market.
Website UI/UX with Mockup
We made the UI/UX design for this website with our own responsibility. And this is quite difficult to make without any concept from clients. But, when we finished the website, client was really amazed and happiest person at that moment.
You can visit the site: http://www.studycare.com.bd
Conclusion
StudyCare's branding journey has been a resounding success, leaving a profound impact on the educational landscape in Bangladesh. With a strong commitment to empowering minds and fostering continuous learning, StudyCare has emerged as a dynamic online platform, opening doors of opportunities for students from classes 6 to 12 and offering specialized university admission test preparation.
Our dedication to creating a perfect platform for students and their guardians has yielded remarkable results. Through meticulous research and thoughtful analysis, we identified the gaps and pain points of other platforms, allowing us to tailor StudyCare to meet the unique needs of our users. This, coupled with our relentless pursuit of excellence and responsiveness to user feedback, has further solidified StudyCare's position as a trustworthy and reliable educational partner.
If you are in trouble with your brand identity and visual attraction, keep our dedication and value on your mind.
or Call Us: +88 01984 927546
